So I’ve been testing out the copycat recipes for Starbucks, so I can continue enjoying my Starbucks craze and save money. However, doing a drive-by every day can be super expensive! Make this peppermint mocha recipe at home and save money!Ĭopycat Starbucks Peppermint Mocha Recipe This Starbucks copycat recipe is easy to make and tastes like the real one! Even a temporary shortage of ingredients in 2012 caused news outlets to breathlessly declare a “Pumpkin Emergency.” Meanwhile, the beverage developed a bit of a personality, with its own Twitter (now known as X) handle and Instagram profile starting in 2014, and a social following that would grow into the thousands.I love getting my lattes and mochas at Starbucks, and one of my favorite drinks is Copycat Starbucks Peppermint Mocha. The media took notice of the growing pumpkin spice phenomenon, from morning talk show hosts to late-night comedians. By the 2010s, everything from pumpkin spice-scented candles to pumpkin-spice ham were in the marketplace. Millions of PSLs and thousands of “P-S-Lfies” later, the beverage had officially entered the cultural zeitgeist. With the arrival of social media, it just took off on a whole new level.” “There was this idea back then of, ‘Hey, we want keep things new, keep things fresh.’ And fortunately, we kept bringing it back. “We launched PSL very well, but then there were discussions about discontinuing it,” Dukes said. That is, until Facebook and Twitter arrived in 2006, and customers began sharing their love for PSL on social media with their family and friends. and Canada, although the company still considered switching it up over the next few years for something new. The next fall, Pumpkin Spice Latte (nicknamed PSL) rolled out across the U.S. ![]() “I remember calling store managers on the phone to see how the new beverage was doing, and we could hear the excitement in their voices.” “Within the first week of the market test, we knew we had a winner,” Dukes said. In the fall of 2003, Starbucks first brought the beverage as a test to about 100 stores in Washington, D.C. “We ultimately ended up landing on Pumpkin Spice Latte because the spices play a really important role in bringing out the flavors of pumpkin, while also highlighting the espresso in the cup.” “There was a desire to choose a really unique name, such as the fall harvest latte,” said Dukes. In a taste test alongside the chocolate and caramel beverages, pumpkin was the clear winner. ![]() ![]() They would sample a forkful of pumpkin pie followed by a sip of hot espresso – teasing out which flavors from the pie best complemented the coffee.įor the next three months, the team refined the recipe, handcrafted with espresso, pumpkin spice sauce, and steamed milk – topped off with whipped cream and a dash of pumpkin pie topping. Members of the team brought in kitschy fall decorations and pumpkin pies and began to explore ideas. On an early spring day in 2003, the team gathered in the “Liquid Lab,” a secure research and development space on the 7th floor of Starbucks headquarters in Seattle. It scored high on “uniqueness.” Dukes and the team decided to explore it a bit further and keep it on their short list. But there was something special about pumpkin. When they asked potential customers what flavors they were likely to purchase in a written survey, it was the chocolate and caramel beverages that reliably performed best. And once we got those ideas, we started to whittle away at them and came down to a list of about 20 different flavors including chocolate and caramel – the most popular flavors to pair with coffee – and there was orange and cinnamon. “We probably had at least a hundred ideas up on the wall. “We started with a huge brainstorm list and filled the wall with ideas,” Dukes said. Peter Dukes, who led the Starbucks espresso beverage team at the time, remembers working with the team to create the company’s first fall beverage. Peppermint Mocha was Starbucks first blockbuster seasonal beverage the winter before and the company hoped to create another hit for the autumn season. But 20 years ago, pumpkin spice and fall hadn’t found each other yet. It’s hard to imagine the arrival of autumn without the cozy comfort of a Starbucks Pumpkin Spice Latte. Here’s the story of how a beverage became a phenomenon. ![]() It’s Starbucks Pumpkin Spice Latte season, with fall drinks and food arriving in stores Aug.
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